Your website may just be THE most important part of your marketing effort – the hub of marketing operations. Power up your marketing efforts with an Ektron solution from AKI.
Power Up your marketing with an engaging and interactive website experience
An Ektron CMS lets marketers take an active role in managing the full spectrum of content that supports their brand—text, images, logos, calendars, Web forms and more. Marketing can control the message and ensure it’s in sync with business goals. Built-in checks and balances, like automated workflows, support collaboration and ensure message accuracy.
Satisfy site visitors more effectively
Many marketing teams still rely on clunky steps to maintain Web sites. Is your marketing team still emailing content around for review and approval? An Ektron CMS makes marketing teams more agile and Web sites more responsive, satisfying visitors more effectively.
Distribute responsibilities to the right people
An Ektron CMS lifts the burden from webmasters and IT staff. They no longer get bombarded with requests to add content, fix typos, create forms and manage calendars. All of this can be managed and controlled by marketers. By giving marketers the power to “own” sections of a site—product pages, PR and the like—they take responsibility and ultimately control site content.
Leverage knowledge of the customer
Marketing professionals know their customers better than anyone else. Marketers know what makes them tick, how they think and how to pull them to a Web site and prompt them take an action. An Ektron CMS gives marketers the best of both worlds—the ability to leverage their deep knowledge of their customer and to make instant Web site adjustments without involving IT staff.
Enable marketing to drive ROI
A well-run Web site can deliver rapid ROI. An Ektron CMS gets you there by enabling marketing pros to control the full spectrum of online activity—reducing costs, strengthening brand, driving sales and building better relationships. Ideas can go from marketers’ creative minds right to the site—resulting in rapid time-to-Web for new messages and strategies.